Who We Are
Thoroughly natural and instinctive is how many define Arati Monappa’s designs. With an experience of more than 20 years in fabric and fashion designing, the brand was established by Aarti Monappa with products that are natural and purely energy efficient as well as eco-friendly. She currently works from her boutique, Serenity, which is based out of Bengaluru.
Where we work
Aarti Monappa gets her block prints from various hand block printing units in Ahmedabad, Gujarat.
How we Work
The label revives old styles, with some modifications to suit contemporary taste. Almost all the fabric they use is hand woven and dyed/printed with natural colors or accessorized using ethnic craft techniques. Keeping the production limited. The label also invests a part of its profits in basic infrastructure for the craft-in case of hand block printers, printing tables are provided free of cost, which belong to them and they can use for their work. At the same time, Arati Monappa chooses to keep advertisements to a minimal to keep her costs low and utilize more funds for the welfare of all artisans and craftsmen. They sell their products through their flagship store Serenity in Bengaluru.
Our Craftmark certifications include
Hand Block Printing
What We Make
Tunics, pants, jackets, kameez, chudidar, salwars, scarves and dupattas.