The Craftmark initiative is an effort by the All India Artisans and Craftworkers Welfare Association (AIACA) to help denote genuine Indian handicrafts, develop sector-wide minimum standards and norms for labeling a product as a handicrafts product, and increase consumer awareness of distinct handicraft traditions. Under this initiative, AIACA will license the Craftmark logo for use by Craft-based businesses, cooperatives and NGOs for use on product tickets and labels.

AIACA is a membership-based apex body for the handloom and handicraft sectors. Similar to an industry association such as the Confederation of Indian Industry (CII), AIACA seeks to represent a range of organizations in the handloom and handicrafts sector and to engage in policy advocacy activities aimed at increasing the domestic market for handloom and handicraft products and improving the standard of living of craftworkers. | www.aiacaonline.org

The Craftmark logo is intended for organizations that are producers or retailers of Indian handicraft products. The logo will be licenced to applicants only after a verification of their craft products and the craft genres they belong to.